Turn workplace-restaurant flow into your next service line.
CaterFlow is the flow-simulation platform consultants and caterers resell to their clients — and that facility managers use to fix their own restaurant. Prove what actually works before anyone moves a counter or pours concrete.
Sell flow optimization as a productized service — project after project, not one-offs.
Walk into every meeting with heatmaps and a defensible flow grade, not opinions.
Hand clients the evidence that closes proposals and beats rivals on data, not price.
Get certified and ship your first paid project within 30 days, with us alongside.
Willem De Cock
Founder, CaterFlow
Run a workplace restaurant yourself? See the done-for-you option below — we deliver the full report for you.
SEE IT IN ACTION
Watch CaterFlow turn a floor plan into a decision
This is the actual tool — no mock-ups. Build the layout, simulate a real lunch rush, and see exactly where the queues and congestion form.
Design the servery
Digitize the floor plan, then drop in counters, walkable zones and access points.
Simulate the rush
Run a realistic peak-hour flow with hundreds of diners moving through the space.
Read the heatmap
Spot congestion hot spots and fix them before they slow down service.
Two ways to work with CaterFlow
Why consultants partner with ALOHA
A new revenue stream
Package flow optimization as a productized service and bill for every project — from a fast baseline scan to full new-build validation.
Recurring income, not one-offs
Turn a single report into retained advisory work: annual re-checks, scenario testing and follow-up projects across your client base.
Instant credibility
Hand clients heatmaps, a defensible flow grade and ranked fixes — the evidence that closes proposals and wins tenders.
A data-driven reputation
Become the consultant who backs every recommendation with simulation, not opinion — and stand apart from anyone who only quotes on food or aesthetics.
The freeflow is the first part of lunch. If it starts stressful, the food won't save it.
Food, staff, and presentation can be adjusted quickly. Flow can't — unless you simulate it.
Queues kill the experience
When diners wait, satisfaction drops — regardless of food quality.
Cross-traffic creates chaos
Poor counter placement forces people to criss-cross, slowing throughput and raising stress.
Freeflow mistakes are expensive to fix
A layout problem often becomes a construction problem. Better to validate before changes.
Most freeflows are designed without data
Beautiful spaces can still underperform without flow analysis under real demand.
From Floor Plan to Optimized Layout
We digitalize your floor plan
Send your blueprint. We build a precise digital twin with stations, counters, and walkways mapped.
We simulate real demand
We model peak volumes, group sizes, offer mix, and staffing to run realistic flow simulations.
You deliver actionable results to your client
A boardroom-ready report (A+ to F‑), heatmaps, bottleneck ranking, and recommendations ranked by impact vs effort — ready to present under your own name.
Inputs needed to start
- PDF plan (with at least one known measure)
- Sales mix or POS reports (6–12 months)
- Seating capacity (table types + quantities)
- Staffing available for service
- Offer info (type, complexity, service style)
See It in Action
Demo case is anonymized. NDA available before you share any plans or POS data.
Digital twin builder
Stations, queue zones, and access points mapped on your real plan.
Flow simulation
Watch virtual diners move through the space and see bottlenecks form.
Congestion heatmap
Visualize crowding and cross-traffic — then test fixes.
Seating model
Match seating capacity to demand and peak windows.
What You Measure — and Hand Your Client
Every simulation delivers metrics you can act on, not opinions.
Queue time
Pinpoint where queues form and what causes them.
Throughput
Know how many diners you can serve per minute — and what changes increase it.
Seating requirement
Calculate seating needed for the peak window — avoid overcrowding and wasted space.
Scenario comparison
Test layout/staff/offer changes digitally before spending on construction.
Proof in the field
What the data reveals that plans and opinions miss
Real projects, anonymized. The same pattern every time: the simulation changes the decision — and protects the outcome.
The fix that quietly moved the problem
A client with a cluttered freeflow wanted to see the impact of adding self-scan payment counters. Simulating 8 extra self-scan counters lifted the payment flow from a D‑ to a B — but CaterFlow immediately showed the problem had only moved: people now reached the consumption room too fast, and the seating area collapsed from a B to an F, short 134 chairs. We re-simulated until we found the exact number of self-scan counters that improved the service flow without overwhelming the seating area.
Winning the tender with data
During a tender, the client submitted the plan of the new self-service to be built in their head office. CaterFlow showed right away that the layout had a few issues that would cause congestion and queues, and that the client's ambition of a 7-minute maximum in the freeflow probably wasn't reachable as drawn — then showed that 2–3 small changes would respect the KPI. That data-driven approach gave the client confidence, and the caterer won the tender.
Staff wasn't the answer — layout was
A freeflow built for roughly 600 passages was now serving closer to 750–800, causing long queues, long waits and clustered walking areas. The client planned to change the offer and add service staff. CaterFlow showed that would have little impact — the real fix was swapping counters, because a single counter was causing major congestion right at the entrance of the restaurant.
All cases are real ALOHA projects, anonymized to respect client confidentiality. Specific figures and layouts are shared under NDA.
Built for the people who shape the lunch rush
Consultants & Catering Operators
Resell simulation-backed proposals under your own name. Win and retain clients, and optimize station placement and staffing to serve more diners faster.
Architects & Designers
Validate a new freeflow before construction. Ensure target capacity without bottlenecks or seating shortfalls.
Facility Managers & Workplace Experience
Reduce peak-time complaints with evidence. Present boardroom-ready results that quantify impact.
Made by someone who has run the lunch rush — for 25 years
Our methodology (what happens in every project):
- Digital twin of your freeflow: stations, walkways, access points, and queue zones mapped
- Real-demand modeling: POS/sales mix, arrival curves, group sizes, grab‑and‑go rates
- Station speed model calibrated to service mode, staff count, offer complexity, and manipulations
- Baseline + scenario simulations: counter swaps, queue orientation, staffing allocation, offer changes
- Boardroom-ready outputs: A+ to F‑ grade, bottleneck ranking, heatmaps, impact vs effort recommendations
“I spent 25 years fixing workplace restaurants on the floor. CaterFlow is the tool I wish I'd had — it lets you prove what actually works before anyone moves a counter or pours concrete.”
ALOHA Consultancy
Founder · 25 years in workplace catering strategy
Proven with
Corporate campuses
500–2,000 pax
Contract caterers
Tender support
New-build projects
Pre-construction validation
Renovation planning
Before/after simulation
One Platform, Three Tiers
Annual licensing — projects, scenarios, seats, and exports all included. Scale up as your practice grows.
Pro
For multi-project teams who need animations.
- Up to 8 projects / year
- Up to 12 scenarios per project
- Up to 3 seats (users)
- 5 plan versions per project
- PDF export included
- MP4 exports: 2 per project (baseline + best)
- Client portal sharing included
- 12 months access
Extra project: €2,750
Studio
For high-volume teams with white-label needs.
- Up to 15 projects / year
- Up to 15 scenarios per project
- Up to 5 seats (users)
- 5 plan versions per project
- PDF export included
- MP4 exports: 4 per project
- Client portal sharing included
- White-label PDF (logo + footer)
- 12 months access
- White-label PDF (logo + footer)
Extra project: €2,250
Done-for-you packages
Prefer to hand it off? Our consultants build the full CaterFlow project for you.
One-off project fees. No subscription required. Prices exclude VAT.
What CaterFlow can earn your practice
Your license is a fixed annual cost. Every flow project you deliver is billable to your client. Estimate the return before you commit.
1. Choose your license
2. Projects you expect to deliver per year
Single-plan projects
≈ 12 hours work · charge ≈ €7,500
Dual-plan projects
≈ 20 hours work · charge ≈ €12,500
Illustrative only. Client pricing is a reference based on our Done-for-you packages — you set your own rates. Figures exclude VAT and assume year-1 list pricing.
